The biggest difference you’ll see when hiring a BIG MARKETING AGENCY
You know who’s really, really good at marketing to small businesses?
Marketing companies.
You know…because that’s…what, they, do.
The problem is: Sometimes that’s…all, they, do.
Look, as entrepreneurs, we’re all in the business of selling, and influence. And you know what? We’re all super-succeptible to being SOLD.
If I told you that I could produce a constant stream of leads, build your brand and increase your profitability…you’d probably say: “that sounds like what I need, how are you going to do that?…I want to learn more.”
If I then told you that I needed you to spend at least $50,000.00 per month…you’d probably say: “no shit, Sherlock”.
Please don’t get me wrong. Hiring the right outside agency can do wonders for your business.
BUT: Most times, you need to be at a certain level of marketing investment before the ‘big boy strategies’ can really be effective, let alone readily seen and understood.
And an even BIGGER BUT: Most times, you’re not ready for it.
What do I mean?
Even dumping a lot of money on TV, Radio, Brand, Social, etc…won’t grow your business unless you’ve made the decision to start acting like a professional.
You want to be paid like a professional? You need to act like a professional.
You need to run your business with the discipline to train constantly, to curate your culture, to make rock-solid systems that are foundational to every role.
You need to dominate the small things. You need to become a master at the Hustle & Soul. (another article)
Are you maximizing every sale opportunity?
Are you training with staff weekly?
Are you active in event marketing and community presence?
Are you focused on generating referrals and good will?
Are you following up with sold customers instantly and often?
Until you do that…the biggest, best marketing agency, and the biggest marketing budget will still fall flat.
Until you do that…the biggest, and only difference you’ll see when hiring an agency, is a significantly smaller bank balance.
